Curriculum Vitæ

Dec 2023 - Present
St. Louis, MO / Remote

Founder + Chief Strategic Officer
the Error Dome (advertising, branding, content, design)

• Lead strategic communications initiatives for mission-driven organizations, translating complex visions into compelling mainstream narratives

• Develop and execute integrated brand strategies that prioritize human connection and cultural relevance

• Build strategic partnerships and guide cross-functional teams to deliver impactful communications around ethical innovation, DEI, and emerging technologies

• You Are Here.

Oct 2021 - Jun 2023
Global / Remote

Director, Brand + Partner Creative
Tappa (B2B2C mobile tech startup)

• Led global consumer narrative strategy across entertainment, sports, and lifestyle verticals, driving brand awareness for mobile app ecosystem

• Spearheaded rebranding and launch of mobile keyboard SDK, positioning complex technology as an intuitive consumer touchpoint for everyday digital interactions

• Directed cross-functional team of 10 to develop category-leading content strategies spanning digital, social, and broadcast media

• Built and maintained strategic partnerships with global entertainment brands, influencers, and sports organizations through compelling storytelling

• See: Evolution Gave Us Thumbs; We Gave Them Purpose

Aug 2021 - Oct 2021
Global / Remote

Brand Strategy Consultant
Rarible DAO (Web3 Rarible Protocol grantor)

• Developed strategic narrative and brand framework to translate complex Web3 concepts into accessible messaging for mainstream audiences

• Led global team of 15 in creating brand strategy and awareness campaign for decentralized organization

• Established organizational framework to support scalable communications initiatives

Dec 2020 - Jun 2021
St. Louis, MO / Hybrid

Executive Creative Director
Scorch Agency (B2B content marketing)

• Restructured brand, creative team, and work strategies to reinvigorate agency and position it for future growth.

• Managed and mentored boutique agency creative team of 15+ — as well as production creatives, and third-party creative resources — Improving quality of work, morale, efficiency, and profitability.

• Collaborated with management counterparts in Account and Strategy to develop plans and processes to maximize cross-functional effectiveness and productivity.

• Led Recruiting & DEI Efforts; recruited and hired both creative and general personnel, as de facto Creative Recruiter and DEI Director, adding exceptionally talented and highly productive new team members.

• Introduced agency brand-building effort with content that exponentially increased LinkedIn page Visitor Stats [Unique 232%, New 1,500%, Impressions 5,086%], Engagement Rate [avg. 538%/day v. YA] & CTR for content I crafted/posted [avg. CTR 5.43%].

Aug 2019 - Nov 2020
St. Louis, MO / Hybrid

Group Creative Director
Paradowski Creative (advertising, digital, branding, social)

• Managed and Mentored group creative team of 5 for multiple clients including Bayer-owned, The Climate Corporation and its category-leading ag-tech, FieldView

• Oversaw brand identity development and web design for NanoGuard, new client with groundbreaking sterilization tech; Instrumental in naming, voice, and visual identity process.

• Introduced social marketing strategy to Bayer Crop Science's significant volume of organic social media content; Developed more purposeful, strategic process to produce cohesive presence across channels with genuine engagement and impact.

• Launched promotional effort that generated 2nd highest sales of 2019 for FieldView and Top 10 sales day since product’s 2014 launch.

• Conceived evolution to Bayer Crop Science podcast concept to develop a coherent theme and arc for 4-episode first season; Oversaw expert pre-interviews and host casting process.

Apr 2019 - Aug 2019
St. Louis, MO / On-site

Brand Manager
LaunchCode (non-profit code academy founded by Jim McKelvey)

• Conceptualized progression of existing brand identity and developed refreshed brand style and tone for use in multi-channel communications.

• Collaborated with Communications Team to develop marketing strategies to boost brand awareness and increasing annual donations, both corporate and individual.

• Implemented social and email marketing practices that improved brand image and awareness through focus, consistency, and engaging creative.

• Conceived, crafted, and produced highly engaging video content on a non-profit budget to showcase 200 well-trained LaunchCode graduates ready to enter the St. Louis workforce.

• See: One Giant Leap

Apr 2018 - May 2019
St. Louis, MO / Remote

Book Designer
Light Hustle Publishing (now Launch Pad Legacy) + Others

• Developed and crafted clean, welcoming brand identity to complement early focus of imprint: positive, uplifting, recovery memoirs.

• Interviewed and advised authors in order to deliver insightful and compelling book cover designs that helped lift each title to #1 Amazon Best Seller status in its category

• Increased awareness, for both brand and authors, through event marketing and influencer brand promotion.

Jun 2014 - Nov 2022
Global / Remote

Founder, Podcast Host, Publisher + Content Curator
Since Right Now (non-profit addiction recovery media)

• Established an irreverent and idiosyncratic recovery brand for the purpose of reducing, if not eliminating, the stigma associated with addiction, sobriety, and recovery.

• Developed, researched, and produced, broad and deep collection of media to support those in recovery from substance use issues and co-occurring mental health challenges.

• Co-hosted, produced, and booked the weekly, revered Since Right Now podcast reaching over 500,000 listens in 6 years and winning outstanding reviews from our loyal, global listener base.

• Achieved global year-over-year exponential Social Media follower growth across Twitter, Facebook, and Instagram.

• Published, I've Never Done This Before, highly lauded collection of short stories by Claire Rudy Foster.

May 2009 - Apr 2019
St. Louis, MO / Remote

Creative Polymath
the Chris Aguirre (freelance advertising, branding, content, design)

• Cultivate professional working partnerships with clients across variety of brands, products, services, and causes.

• Establish scalable and sustainable brand work for clients of all sizes.

• Synthesize research, insight, and experience into concepts and solutions relevant to brands, product categories, and channels.

• Deliver impactful creative solutions through multi-channel branding, advertising, and marketing creative.

• Crafted holistic brand identity instrumental in growing retail coffee shop from one location to 5 and counting.

• FWIW, Over the course of my career I’ve also DBA

  • Brand Affairs Dept. (B.A.D.)

  • Idea Mob: Dangerous Thinking™

  • Ground Ø Design (GØD)

• See: A Proper Gander at Propaganda

Nov 2007 - Mar 2009
St. Louis, MO / On-site

Creative Director
Momentum Worldwide, IPG (advertising, branding, events)

• Developed strategically sound efforts — across national print, web, TV, packaging, identity, and promotions — for Microsoft, Nescafé, Anheuser-Busch portfolio, Domino's, and New Balance.

• Established high quality standards and efficient and cost-effective procedures for creative team.

• Led team of 8+ art directors and writers in high-impact creative projects from concept to completion, including video, motion, and print campaigns.

• Co-developed and crafted identity for 13-episode weekly New Balance promotional Web Series that garnered over 10,000 views its first week with last episode getting over 90,000 views week of its release.

Aug 2001 - Nov 2007
St. Louis, MO / On-site

Creative Director
Zipatoni (now New Honor Society), IPG (promotions, events, branding, advertising)

• Led creative team of ±20 and outside creative specialists in developing and crafting national print, television, and promotional campaigns with strategically focused themes to meet objectives of clients such as Nokia, Miller Brewing portfolio, Splenda, Lactaid, Wagner Power Painters, and the Zipatoni brand itself.

• Led, managed, and mentored over 20 art directors, writers, designers, and production artists.

• Enhanced creative director sensibilities while orchestrating many large budget still and motion shoots for a wide variety of national clients and products; Procured photographers, models, locations, and styling.

Silver Award / Graphis Protest Posters 2 / 2021

Gold Award / Graphis Poster Annual 2020 / 2020

Finalist / Kennedy Center Citizen Artist Fellow Recognition / 2019-2020

Selected Artist / Creative Reaction Lab’s Artwork for Equity / 2019

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Last Update Jan 27, 2025