List of Lists

Always list with your knees.

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CLIP AND SAVE

Areas of Expertise

An unordered list that is not, by any means, complete.

If you don’t see something that you wish was on the list, ask, it may very well be in my wheelhouse. Except this — it is most definitely not on my list.

Creative Direction

  • ideation

  • creation

  • implementation

Art Direction

  • print

  • digital

  • tactile

  • photo

  • video

  • motion

Writing

  • copy

  • narrative

  • editing

  • proofing

How It’s Applied

  • Creative Strategy

  • Brand Development + Identity

  • Print + Digital Advertising

  • Content Marketing

  • Social Media + Community Management

  • Motion + Video Web Content

  • Podcast Development, Production, + Hosting

  • Live Streaming

  • Graphic Design

  • Information Design

  • Packaging

  • HXD (Human Experience Design, formerly UX)

  • Promotions

  • Human-centered Creative + Content

Tools

A semi-ordered yet incomplete list.

Advanced / Expert

  • Adobe CC: Illustrator, Photoshop, InDesign

  • Google: Slides, Docs, Sheets

  • Squarespace

  • SoundCloud Pro

  • Ecamm Live (Livestream Video Production)

  • Vimeo Pro

  • Text AI: Claude (3.5 Sonnet)

Intermediate

  • Text AI: Pi (Inflection-2.5), ChatGPT (v2/4 Turbo)

  • Adobe CC: Premiere Pro, After Effects, XD

  • Microsoft: Word, PowerPoint, Excel

  • Apple: GarageBand, iMovie

  • Figma

  • HTML / CSS

  • WordPress

Familiar / User

  • Image AI: Midourney, DALL-E, Dream Studio (Stable Diffusion), Firefly (Adobe), Copilot Designer (Msft Bing)

  • Frame.io

  • Audio AI: Suno

Industries + Brands

An ordered list. However, due to the quirks of memory, it too is very likely incomplete.

Agriculture

  • Bayer Crop Science

  • The Climate Corporation

  • Corn States

  • Asgrow / DEKALB

Alcoholic Beverages

  • Miller Brewing Co.

  • Anheuser-Busch, Inc.

  • William Grant & Sons

  • Pabst Blue Ribbon

  • Brown-Forman

  • FEW Spirits

  • Grand Vin Wine Merchants

Apparel

  • New Balance

  • On Our Own Supply

Beauty

  • Rukus (makeup)

  • Pacific Salon Systems (acquired by Sally Beauty)

Cannabis

  • Mid-South Extracts

  • Rev Brands / Rev Dispensaries

Education / Non-Profit / Social Justice

  • TransParent USA

  • Rainbow Makers

  • InsideOut Innovations

  • LaunchCode

  • Alliance for Interracial Dignity

  • NCADA St. Louis (now PreventEd)

  • Creative Reaction Lab

  • Artists for Peace

  • Missouri Botanical Garden

Food + Beverage

  • Domino’s

  • Nescafé

  • Park Avenue Coffee

  • Ann & Allen Baking Co.

  • Splenda

  • Lactaid

Health, Wellness, + Recovery

  • Since Right Now (addiction recovery media)

Home Improvement

  • Wagner Power Painters

  • Lucy Willis Interiors

Music Artists

  • Miles of Wire (St. Louis, MO / 2003-Present)

  • Sky Cries Mary (Seattle, WA / 1988-Present)

  • Cyperus (Olympia, WA / 1982-1994 / NB: The logo featured at link is an egregious bastardization of the logo family [including a razor-edged METAL! version, and a dripping blood GORE! version] I designed for them. The lead singer’s mom would not let them pay me for my work. So, according to them, they reinterpreted it. Not before he tried to pay me with his leather jacket tho.)

Publishing

  • Light Hustle Publishing (now Launch Pad Legacy)

  • Another Klēn&Sōbr Intervention

  • Mount Curve Press

Sports

  • Calgary Flames

  • Utah Jazz

  • Liverpool F.C.

  • Real Madrid CF

  • Tottenham Hotspur F.C.

  • World Rally Championship

Technology / Apps / SaaS

  • Tappa (mobile tech)

  • Microsoft

  • LinkedIn

  • PlayStation

  • Logitech

  • NanoGuard Technologies

  • FieldView

  • PingPilot

  • Sprinklr

  • Nokia

  • BDO Digital (fka DemandGen)

Web3

  • Rarible Protocol DAO Working Group

Minutiæ

A selection of personal trivia that may or may not be of interest.

Video Game Platforms, Current

  • PlayStation 5

  • Xbox Series S

  • Meta Quest 2

  • Nintendo Switch

  • Steam (Mac)

  • iPhone

Video Game Platforms, Past

  • Pong

  • Atari 2600

  • Atari 5200

  • Gameboy (original)

  • Tiger Electronics Football Handheld Game Console

  • Apple IIe

Reading Preferences, Current

Reading Preferences, Additional

  • Latin American Magical Realism

  • African Fiction

  • Indian Fiction

  • Asian Fiction

  • Epic Fantasy

  • Animal Xenofiction

  • Postmodern Hysterical Realism

Chris Aguirre’s List of Lists ft. Expertise, Tools, Industries, Brands + Minutiæ

Last Update: Dec 22, 2024